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costs.

? Still, in this case, go ahead and create yourself an affiliate program, whether it's five, ten or even twenty percent. It may not get you as much interest and your affiliates might not come in as thick and as fast, but you're still making additional sales, albeit at a slower pace.

? The next thing we need to look at when setting affiliate commissions is your product price and your product structure. There are four situations and product types that really pull in the performing affiliates. These four conditions are: one, where you have a high ticket item, two when you've set higher than average commissions and three, when the commissions are reoccurring over time, whether it's a direct reoccurrence of a monthly membership site, or an indirect reoccurrence of a second level, four providing a passive income for the affiliates promoting.

? I've had people ask me why they're having trouble attracting affiliates that actually promote something for them, and more often than not, their product is a $10 one off sale with no follow-up product. $5 one off commissions isn't going to attract anyone. Would you promote this product when you have a choice of using your hard earned resources and promoting for 60, 70 even eighty percent commissions, either reoccurring or on products from $60 up to $1500?

? So before you actually decide to shell out on some sort of affiliate system, make sure that you don't price yourself too high, offer commissions that are too low, non re-occurring or don't have a second level. Put yourself in the affiliates' shoes.

? Just to give you an example of the kind of offers you're going to start to receive when word gets out, the very first offer I received was from someone promoting a $57 product that offered me $2 per sale. When I told him I don't even consider promoting for anything less than 40% he was shocked that he'd have to give so much away as he put it.

? So, what do you reckon he could have done to entice me further? How about bringing the commissions up to an even 60% for a start? It was a JV after all, so I'd expect higher than average commissions. I may have even been tempted to accept 50%. Hey, it's a quick burst of cash. It was possible I may have said yes. So how else could he have enticed me? How about some commissions over two levels? That would have meant my one off promotion, while not reoccurring isn't quite so one off anymore. If he wanted to entice me further, he could have dropped the commissions to maybe 45-50% and offered a monthly recurring commission. Taking things a step further, what if the product he had been selling for $57 was a low ticket item that fed through to a high priced one off sale for $500-$2000 per sale at 50% commissions? I definitely would have gone ahead then if the product was quality.

? So, you see, your product doesn't have to be the most expensive or have the highest commissions. It doesn't even have to be reoccurring, but you must make it worth while from the affiliate's point of view.

? Here's a general rule to go by. It doesn't apply in all cases, but in most. The better your product is, and the more the affiliate earns over time, or the higher the commission for the single sale product, the more affiliates you will

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