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one) and in their affiliate signup pages, they dead ended me.

What I mean by that is, I go to signup for their affiliate program, and they have this great sales page that tells me how much I'm going to earn per sale, a really nice bonus scheme for top affiliates etc, and I got to the bottom of the page, and guess what I found? Well, not much actually. They sold me on this affiliate program, but the page just ended. No click here to sign up, no nothing.


Now that's an extreme example I have to admit, but lets be honest here, if you're seriously getting into affiliate marketing you can't afford to do that. If you have an affiliate's button that leads to a page that explains a little about your affiliate program, try to fit the form in at the base of the page, or at least have a click here to sign up. Granted, normally I wouldn't have mentioned this, but looking around it's definitely worth it. So never forget, a nav bar is good, but you have to show the customer where to go, with click here's, or forms that tell the story for themselves. You're still selling yourself here, and getting the all-important affiliates can be more profitable than making the sale yourself. Don't overlook small things such as this, pick through your setup with a fine toothcomb and make sure no page has a dead end anywhere.


Sell It Like A Product

Still concentrating on the selling aspect of getting your affiliates, we need to plug some more gaps. Mistakes, mistakes everywhere, it's not easy to sign up for some affiliate programs even if you wanted to. Don't be one of those people. They're losing thousands and they probably don't even know it. So here's another little tip for you. Sell your affiliate program.


If I click on your 'Affiliates' button on your website, I don't want to be presented with a form that asks for my details. I see this all too often. Write a mini sales letter that explains some things to the potential affiliate. Information you must include can be as basic as how much they'll earn on how many levels, and for how long, and any bonuses they may get for a particular amount of sales in any given time, and of course, how often you pay out.


Once you've got the basics down you can start getting a little more complex and bringing out your tracking figures if you have any. I'd be happy about an affiliate program that pays me $500 per sale, but I'd be even happier with an affiliate program that pays me $500 per sale when the sales letter has been proven to have a targeted click through to sales ratio. It's like the creation of your sales letters. Eliminate risk, and build confidence in your product, only this time around, your affiliate program is your product.


Don't Hide It

On a similar note, one more little tip I'd like to give you before moving on is to not hide any information in terms and conditions. Sure put up a terms and conditions, but don't small print any of the important information and leave it out of your sales letter. After all, these people signing up to your affiliate program aren't people you want to annoy in any way. They're going to provide a good chunk of the backbone of your business in the future. Again, like your

 

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