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highly searched term then look into its selling power in a few ways:


1) Do a general internet search for the topic and see what the top websites are. Are they selling information? What type? For how much? In what format? And how many sites are selling? In this case, the more you find the better-marketers will not put up site after site for topics that don't make them money.


2) Go to www.clickbank.com and search for your topic to see what info is being sold. Check out www.paydotcom.com also



Once you are sure there is a market and people will pay for your product, search to find as many info products on the subject you can to see how they are presented and what angle each product takes.


It is very important NOT to just create a "me too" product with exactly the same information-make the product your own by have a unique spin. You can add personal experiences to the product to give it a unique touch, you can combine multiple resources to create a more complete product than what is currently offered, or you can take a different approach in explaining it.


The bottom line is, you MUST offer some unique value if you want to author a winner and big time money maker!





Step 2: Create Your Outline


Perhaps the most important step in the process of creating PLR info products is to develop a simple outline of exactly what your product will include. This is key because it forces you to think through the entire product and make sure you have enough content, that it flows logically and will make sense to users, and that you have structure to follow when putting it together. Here's an example:



Outline for Instant PLR Author:

I. Intro: Why Create PLR Products
a. Huge demand = big profits

II. PLR Product Creation as a Process
a. The system is key to maximizing profits

III. PLR Product Creation Steps
a. Steps of the process
1. Decide topic
2. Create outline
3. Choose title & subhead
4. Decide format
5. Write copy
6. Add visuals
7. Create rights page
8. Compile finished product
9. Brand/secure product
10. Create eCover
11. Write sales page

IV. Tools for Creating PLR Products
a. image sources
b. compilers
c. ecover creators
d. audio/video creators

V. Marketing & Promotion
a. Ways to promote your product
b. Different sales strategies
c. Adding backend

VI. Other Resources
a. tools & products to help



So you can see the power of an outline. It is very clear what topics to cover to create a complete product. I know when it's complete it will provide value to readers and it follows a logical pattern. I also know what areas I need to research and what areas I already know.




Step 3: Choose title & subhead

You might be asking-why wait until this step to create my headline and subheading? The answer is simple-you need the outline before the title so you know what your product really covers. For example, if you want to write an ebook on email marketing and you think up a title called "Profit Pumping Emails" and a subhead called "email templates that will have your list subscribers opening their wallets" and then you create an outline and decide the best content you can create is a 6-step formula for how

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