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good deal at all. That leaves you with a rather tiny $6 profit per sale per month.

I think this is where the whole affiliate program is a bad deal state of mind comes up a lot with the people I meet. That looks like a massive cut in profits, but lets say again that you have 150 affiliates, and this time, due to the lower price, and it being slightly easier to get people to part with their cash compared to a $500 product, 15 of your affiliates refer 15 members each that just happen to stay with you for a year. That's a miniscule $337.50 extra per week. Now some might see that as not worth it, but let's add that up. $1350 per month, or $16,200 per year. Looks a little better now. I could buy myself a 64" plasma screen with that, or 6 brand new top of the range computers. What would you buy with an extra $16k a year? Not a bad little earner for something that originally took your profit per sale down to a hardly impressive $6.

So here's the thing, and this applies to all cases I can think of. If it's viable to have an affiliate program, have one, because lets face it; a sale by an affiliate that cuts your profits on that sale by 60% isn't a 60% loss, it's a 40% gain on a sale that quite likely would not have been made without that affiliate. The potential for this is huge, but we're done with examples for now. If that didn't persuade you that having a solid line of affiliates ready to promote for you is as important, if not more important than having your own list, nothing will.

Look at it this way. With affiliate marketing you're kind of adding to the resources you have on hand, and your promotion power. As much as joint ventures and a big hungry and responsive mailing list are great, they're massively enhanced by a few hundred affiliates going for you.

Ok, it's time to look at management of your affiliates themselves, how to get them to promote in the most profitable way possible depending on your product.

Not an Overnight Task
Doesn't Mean It Can't Be Fast

Ok, let's get started. The first thing I want at the front of your mind when going through this is affiliate sales and affiliate building is not an overnight thing. I could lie to you, but I won't. Affiliate building is like list building. The more products you create and promote, the more affiliates are likely to join you on the way. Like with list building, the more joint ventures and promotions you get sorted, the more people will join your list on the way. Understand that if this is your first day, and you don't have any affiliates they will only grow as fast as you promote. Keep in mind though, that even five good new affiliates will put you well on your way to earning a heck of a lot more.


Your First Questions

In setting up your affiliate program, the first question you'll likely have to ask yourself is how much do I award to affiliates per sale and on how many levels? While there are many factors to take into account, the answer isn't really all that complex. Always look at things from an affiliates point of view. We've really been spoiled by commissions as of late, I've seen things up to 80%, and even 100% for

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