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to capture subscribers and then follow up with email, the original title and subject don't fit the content.



By making the outline first, you crystallize what you are providing for value, and then you can make a title that fits.



Another important point about your headline is to make sure you take the time to write it so it sounds persuasive and creates interest and/or curiosity. The title "How to write follow up emails" just doesn't inspire people to grab for their credit card. On the other hand, "Creating follow up emails that suck up cash like a vacuum" just has a lot more power in it. Use action words and words that create an image in the reader's mind. And create a slightly longer subhead that explains your product in greater detail. (See the title & subhead for this ebook as an example!) For more help, browse online in Clickbank to see the top sellers and what their title's look like.




Step 4: Decide on a Format

One important consideration is what format to use in delivering your product. While ebooks are certainly the most popular, depending upon the subject matter, content, and length of the product you may want to consider a few different types including ebooks, audio files/.mp3s, video files, or some combination. Not only can a variety mix things up, but some topics are more easily delivered in different formats. Here's a more complete explanation:



1. The written word (e-books): This type of informational product is by far the easiest and least expensive to produce. This medium lends itself well to many topics and can even be used for some 'how-to' informational products and motivational products. A well written e-book that is filled with timely and relevent information sells well on the Internet. E-books can be sold at a much smaller price to the consumer than other kinds of products because there are no direct production costs....the investment is usually entirely the time of the author of such products. The only tools required to produce an e-book is a program like MS Word and a PDF converter. If you do not have any PDF Converter program installed in your PC, you can get an Adobe PDF Converter called Primo PDF free at Primo PDF.



2. The audio product: The audio informational product requires all of the same research that an e-book requires but then it also requires production and distribution investment, as well. The good news is that with today's computers and the software available, recording audio is a fairly simple thing to do and the quality is as good, or almost as good, as recordings made in sound studios. Audio informational products are generally used for producing such informational products as those produced for motivation purposes, marketing, finance, and business. Production, shipping and handling is usually supplied by a fulfillment center. There are many such companies. Alternatively, you can get many desktop products now for use on your personal computer that can automatically generate audio files for you.



3. The video informational product: This is the most difficult and usually the most expensive to produce informational product on the market today. It is also the most effective for many topics. Unless you have the capability to make the video yourself, you will have to hire a videographer or at the very least you will have to buy or rent video equipment. However, there are some informational topics that just cannot be created in any

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