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the first month quick start bonuses. This is why it's important that your first level is at least 40%. Remember that's not a 60% loss, it's a 40% gain from a sale you may never have made. If there's one thing I'd like you to keep in mind at this point, it's that when getting started, affiliate promotion is more about resource building for future promotion than making immediate profit, something the big earners realized early on. Sure you'd give away 80-100% if it meant you'd have a list of several thousand to promote to as a result of the increased affiliate activity. Don't think in two dimensions, or you'll see your highly contested for affiliates go elsewhere for higher commissions.


Next up comes level two. It's really important to have a level two commission going, because this will give all the first level referrers a passive income (cliché, I know) once they've exhausted their first level promotion. I know some people who won't even promote products unless they have a second level commission there (very big tip, don't forget this widespread factor), or the first level commission is particularly high. So a second level is a must, unless you have a very high ticket product to start with. Use your discretion, and remember to test whilst your selecting your levels and whilst your affiliates promote for you.


Now I understand that there may be circumstances where 40% commissions or a second level commission may not be possible. For example, if the products that you're creating are tangible, or have a high production cost, but still go ahead and create yourself an affiliate program, whether it's five or ten percent. It won't get you as much interest as a high commission program, but you really don't have much choice when paying a 40% commission rate would put you at a loss every sale.

Taking into Account the Price of Your Products

The next thing you'll want to look at when trying to set your affiliate commissions is the price of your product itself, and its structure. It's far easier to get people to promote for you in four situations.

1. Where you have a high price
2. When your commissions are higher
3. When you have a second level
4. Where the commission is re-occurring over time

If your affiliate program doesn't meet at least one of those requirements, we have a problem on our hands. The more of these four points it meets, the stronger is your position both for attracting affiliates and keeping them promoting.


Analyze Your Offer Objectively

I've had people ask me why they're having trouble getting affiliates to promote for them, and more often than not, they're trying to get people to promote a one off sale $10 product, or something similar. Now if that's not re-occurring, and has no follow-up product, then what good is a $5 one off commission for the promoter? Not a lot. Of course I'm not saying you wouldn't get any affiliates in this situation, but it may be harder than you expect to attract. The competition for joint ventures, lists, and affiliates right now is as harsh and as cut throat as the competition for actual sales of products.


So before you actually decide to shell out on some sort of affiliate software, make sure that you don't offer commissions that are too low, non-reoccurring, or don't have a second level.


Put yourself in the affiliates' shoes. Remember, they

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