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can be compressed for quicker downloads by using programs such as the free one at www.beowurks.com. But that still doesn't solve the problem of your readers needing MS Word or similar purchased software to read your book.
You can put your ebook on the web in .html format so that it can be read just like a web page. Some word processing programs have html converters that you can try. To me, this is going to extra trouble that you just don't need. Take the simpler road - .pdf.
Get ready to accept credit cards

By and large, your ebook buyers will want to pay by credit card. After all, the benefit of ebooks is that they are terribly easy to get. Just type in your credit card number and in a few moments you're reading through a great book!
You should also provide a mail box where visitors can send a check for your ebook, but this is only to show them that you have an address. It adds to your credibility, but don't expect many orders, if any, through this channel. In fact, if you only provide a postal mail box address and do not provide your customers with the ability to click and pay by credit card, you can expect to lose 95 percent of your buyers. However, put the address on the site, and do process orders that come in that way. Use a box that is not your personal residence for reasons of personal security.
Services abound that will accept credit card payments and send you the money. A common one is http://www.paypal.com. Paypal and most other services charge an upfront fee and percentage, but the charges are reasonable. Get set up immediately. You want your customers to buy immediately. A few other online credit card services are listed in the last chapter.
Upload your information to the web

You'll want to upload all relevant ebook information onto your web page, including your ebook cover art, the ebook itself, a link to order and pay for your ebook, and your sales letter.
To upload from your computer to the World Wide Web, you'll need an FTP program. Most web host services will provide you with the software required to do this and provide clear instructions. If your service doesn't provide you with FTP help, you can purchase or use a free FTP program such as the one at www.ipswitch.com. Software that web designers tend to use generally comes with FTP capability.
Create a great sales letter for your book

The web page for your ebook should contain a sales letter that is immediately visible. In fact, your web page really doesn't need to contain much else, unless you choose to use additional pages for other uses.
Here are the components of a great sales letter.
1. a catchy headline.
2. a list of amazing benefits for the reader. Tell visitors what problems your ebook solves or how it will improve their lives.
3. testimonials. Quotes from people who have read the book or from people who know you and are willing to write something great about you for your site.
4. a guarantee.
5. a link to a sample chapter.
6. a link to purchase the ebook.
7. the price. Going rates are $5.95 to $19.95.
8. about four pages in length.
9. a narrow page with wide margins for easy reading.
10. dark text on a white or light-colored background, for easy reading.

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