QsowMarketing.com

other way, i.e. action oriented themes like sports, dancing, learning to play a musical instrument, etc. A fulfillment center must be hired in order to mass produce a DVD and distribute it. Of course, some video products can be available only online which eliminates the need for a fulfillment center. Again, as with audio, there are many products you can get now for use on your PC that will create videos for you in a few mouse clicks.






Step 5: Write Your Copy (Create Content)

There are a few points to keep in mind when writing the copy or creating the main content for your product:



Write or speak in simple, clear language - you need to keep in mind when composing your product that unless you are marketing a book on astrophysics you need to convey your ideas in a way most people will understand. You'll probably have a wide audience from a variety of backgrounds and you want to make sure everyone who wants the info can understand and benefit from it.



Use an informative or humorous tone - when you're speaking or writing, pay attention to "how it sounds" to the reader. You do not want to come across as talking down to readers or sounding angry. Your product should be enjoyable for others to go through, so read through it to see how it sounds or better yet ask someone else to read it for you.



Use fonts and colors easy on the eyes or audio easy on the ears - again you want your product to be enjoyable, fun, and informative for your customers. Inverse fonts with white text on dark backgrounds or funky fonts that may look interesting are usually hard to read and may annoy your customers. Keep it simple. For audio, avoid loud music or volume changes that may be jarring to the ears.



Write and speak in small "chunks" - another good point to keep in mind is to think, write, and speak in 3-4 sentence chunks and include breaks in between. Visually, it is much more manageable and easy to read and for audio it allows listeners to absorb and understand what you're saying before jumping into the next topic.






Step 6: Add Visuals & Effects

After you have the copy written or recorded, you can add a ton of perceived value and professionalism by adding images and graphics to your product. When you are adding photos, images, clipart, or other graphics, just make sure you use them sparingly and appropriately. Nothing looks worse for a product than a "filler" graphic obviously thrown in to take up space that adds no value to the product.


If the visuals you are going to use don't make sense, don't use them. Also, do not load up the product with so many images and clipart that it detracts from the content and the value. Look at a magazine with articles for example-you won't find articles that are 90% images and graphics because readers would feel cheated because of lack of value. The articles will contain a lot of good info with images placed in areas where they help explain the story-if numbers or facts and figures are used visuals can create a clear picture. If you are explaining a complex or multi-step process, images or visuals can help make the point much easier when used to support your copy.


One of the

http://www.qsowmarketing.com