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me why I go into so much detail when talking about prices among other subjects. They say get on with it, I just want to make some cash quickly. Well my answer to this is, if It's all well and good if someone tells you how something works, but if the situation changes (which it often does in business, and fast) you need to know the intricacies of why something worked in the first place, allowing you to adapt your methods to the changing situations without having to buy a guide every time new trends appear.
? So, how do we decide upon our pricing? Does competition matter and what should I take into consideration when pricing my product? Should I be cheaper? Should I be more expensive? How do I know when to be which and why? Should I give special offers to particular groups of people? Who? Why? Should I offer different versions of my product at different prices? How do I do that, and how do I know if I'm doing right? A shed load of questions and answers we'll be covering in this section.
? So here's my top rules for successful pricing of any product that you create, and the questions that you should be asking yourself as you go through this process, as always from the ground up.
? Rule one: Don't price yourself too low. A low price doesn't mean more profit. When you're looking at pricing, the first thing that would probably jump into your mind if I sent you off right now to price up your products is what is the competition charging? I'm going to charge less.
? Keep in mind from the start, your price doesn't have to match or beat everyone else's, or even come close to doing so for your products to be a success.

? You do need to be aware of what others are charging for similar products, but that doesn't mean you need to beat them. Why can't your product be the Mercedes or the Aston Martin of your chosen market? It's still a car, but it's the best, a premium product and the price reflects that.
? So, rule number one: If you have a great premium product, don't be afraid to bump the price up. By putting your price up and above the competition, you're actually likely to outsell super cheap competition. Why? Simple. Would you expect the same quality from a $10 course as from a $1000 one? So there we have rule number two. Never price yourself so low that you think people will look and think, "Wow, that's a quality sounding product, look how little it costs!" Because that's not what they're saying at all. They're saying, "Wow, look at how little that costs. What's the catch?"
? In effect, all you're doing here is adding even more value to your product through a higher price. It might be the same product, but I'll tell you now, it's much more likely to sell at a price someone will think is reasonable, than something that knocks the reader off their chair at how cheap it is.
? Don't join the crowds who are too afraid to even attempt to bump their prices up. Don't undervalue yourself for the sake of being cheaper. If you have a better product, you go ahead and put a higher price on it. People will soon hear about how you're worth every penny.
? I could show you so many products that are out there right now, in competition with each

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