QsowMarketing.com
anything free, for a fee. ? Now, unfortunately, I'm sure you can see what's coming. Not only did the affiliates go for this one, which wasn't much help to them, because of course most of these untargeted people were just freebie seekers signing up because they were getting something in return from the guaranteed signups sites, and only a tiny percentage were actually going for his hosting package or the pay plan he had in place. What he ended up with was a system clogged full of people that had no idea what they were subscribing to, weren't making him or themselves or the people that referred them any money, and had no interest in doing so. A real resource disaster, that one. Make sure you do this one right and offer a trial for a small fee if your product permits. You could be looking at a similar costly situation otherwise. ? Rule number seven. Never say your product is cheap. It's cost effective, a good deal, but never cheap, which suggests a lack of quality. ? Rule eight. Don't be afraid to experiment with pricing strategies. I can understand how you might be worried that customers that bought your product costing four hundred dollars would be annoyed that they receive an e-mail for a special seasonal offer cutting that cost in half, but it seriously doesn't work that way. You're not offending anyone by doing this, and it's the only way you'll come up with new techniques and tactics yourself, through testing. ? The fact is, real world businesses do this all the time. They have super sales, put prices up at Christmas time and particular times of the year when their products are going to be more in demand, discount things daily, add and remove discounts and so on. It's not a wrong thing to do, it's not unethical, it's business. And if your customers have ever left their houses to go and purchase something from a store, they'll know this. ? So, here's the deal. If you need some extra cash, why not offer a limited number of members a long subscription at a discount of a month or so throughout the year? I have to say this one works real well, and I had a large percentage of my member base from my previous site hand me large up front wads of cash that I could put to good use making more cash. If I'd left them at their twenty dollar per month fee, I might have made an extra few hundred dollars, but at a slower pace. ? Rule nine. We've got a whole section that talks about adding value later on, through bonuses, different approaches, promotions, and the like. But for now, remember when coming up with a price for your product, don't let your product be the only product. Strange sentence indeed, but look at it this way, what kind of things are going to allow you to increase your price and actually persuade people to buy your stuff? ? The quality of your product and sales system are the obvious, but how about bonuses? What about testimonials from known and trusted people in your field? It's not just material things either. What about your reputation and how others perceive you? So here's a final tidbit of advice for you. If you feel that your product isn't worth the four hundred dollars you're charging then increase its value through these methods. If you still don't feel it's worth it, then at this point, you know that you're charging too much for

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