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it, and your tracking data will tell you that also.
? Ok, I'll be honest with you. If you want to succeed and get your price just right, without being 'cheap' you have to do a little work. A little research and a little brain work. It's not all straight forward one two three. Understand that it's not about being cheaper than anyone else, it's about pricing your product correctly depending on competition, who you're aiming your product at, its quality, and your ongoing tracking and testing.
? By now, you should have a clear idea how much you want to charge, and how you're going to go about it. If you have, great. Just remember, the price you put up there on launch day doesn't have to be set in stone by any means. It's there to be tinkered and played with by you until you feel it's correct. Have a little confidence in your stuff. Next time you create that amazing info product, membership site, or piece of software, try to avoid selling it at rock bottom prices, because I assure you, it's not gaining you sales, it's losing you them.

















Overview of Added Value

? To introduce concepts of adding value before and after the sale of your product, keeping your customers happy, and putting more money in your pocket.
? To show you how to start looking around you, and to start seeing what other people are doing with their value adding, especially the successful.
? To talk about testimonials and how to take them further to inspire solid confidence in yourself from the customers perspective.
? To look closely at standard bonuses, and to avoid some of the pitfalls of other marketers not in know, who destroy their sales by trying to add value incorrectly.
? To give you three real life examples of real marketers that have tried to add value, but done so incorrectly in one way or another, and to show you how to avoid devastating your sales by doing the same.
? To show that rewarding loyalty goes a long way to increasing sales, and sometimes producing multiple sales from a single product, that means double the profit in your pocket.
? To demonstrate how a simple technique will make sure that your customers remember you and your product for a long time to come, leading to further sales down the line, and nice bulge in your pocket.



Adding Value Explained
Welcome to the adding value to your products section. You may remember we talked a little about this earlier in the sales letter writing sections, but we didn't quite go into the depth that I would have liked, so I saved it for here instead.


In this section we'll be talking about how to directly influence your sales through the addition of value for your products, ranging from offers, joint venture deals, consultation fees, bonuses and others. You see, it's all about perceived value, and getting the most out of your product. Again, something we talked about in pricing strategies, was getting the price you think your product deserves and persuading people to buy it by stacking on reasons for them to do so, something once mastered, will push people over the edge again and again, pushing them over the edge by hitting the buy button on your site.


Most importantly of all, there's a lot of ways of

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