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biggest challenges and dangers with images is copyright laws. Products are floating around everywhere with images you can simply right click and save and then re-use, and people do that all the time.



WARNING: Many of these images are protected by copyright laws and you cannot use them unless you have permission or have purchased rights. So be careful when you decide to use anything you "find" online.



This creates a big challenge because buying rights to images can be so expensive that they will eat up all of your profits. One great resource I discovered to get around this problem is iStockPhoto.com iStockPhoto offers literally 1,000s of top quality images, clipart, animations, and flash animations for as low as $1 each! You signup for free and browse images by searching for what you're looking for. Then you purchase credits and download instantly the images you want. And you can get many for just $1, some are $5 and up from there. But these are professional quality images that will give you the look you want.

Recommended resource: iStockPhoto.com



Another fantastic way to add professional looks and also give clear examples is with screen captures. They are exactly as they sound-screens or web pages that you would see on your computer captured and saved as an image file. It's a great way to demonstrate what you mean when explaining aspects of web sites or anything online. The best software for making these is SnagIt. It allows you to capture almost anything and add effects, arrows, images, text to create a very professional looking page. They offer a free trial, too.

Recommended resource: TechSmith's SnagIt







Step 7: Create Rights Page

Once you've created your product and made it look professional with images, clipart, screen captures, or whatever else the next step is to make a "rights" page to let customers know in clear terms what they can and cannot do with the product.


In the online world, there is so much piracy and stealing of other people's work it's ridiculous. But, in some part this theft takes place because of lack of clear details about what users and customers are allowed to do or not do with products. I have purchased $1,000s worth of Internet marketing ebooks, software, guides, and other tools and often times there is no mention of rights. Or, if there is, it's at initial purchase but there is no information included in the download or product delivery that spells it out.


Avoid confusion, protect yourself, and help everyone understand what they're getting by including a "rights page." Here is a sample, but you can create your own with whatever terms you like:










Step 8: Compile Your Finished Product


Once you've completed the content of your product, the next step is to compile it, or basically wrap it up in a nice looking package. The most important consideration for any product is...



What format is MOST widely usable in the market?



In other words, you could create an ebook and sell your finished product as a Wordperfect file, but that's just not wise because you'd be shutting out a huge portion of the market since they do not own Wordperfect. Or worse, they would buy it and then realize they can't use it and you'll be flooded with support and refund requests.

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