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product was quality.
Do you see how bad design of a pay plan or product in general can doom it failure from the start, unable to be revived without some major overhauls to how the whole sales system works? You may wonder why you'd change the way your whole business works just to get me promoting, but that's not what it's about. In general, affiliates are after the same thing in a program they're going to promote, whether it's me, or any of the other thousands upon thousands of them out there.


Can you also see how through this last snippet of information about bringing a low priced product through to a high priced product, you can attract people who wouldn't normally promote a $20-$50 product for someone else? There's plenty of people out there who only promote for others if it's a high ticket item. This is a great way to carve your way through the competition and start pulling in the joint venture prospects that do just that. Joint ventures are a whole new ball game however, so we'll continue on now through affiliate management.


All About Adding Value

So you see, it's all about adding value, something that many demote to just a product sales relevant technique, however it is one of the biggest improvements you can make to any of the resource building parts of your business, be it affiliates, list building, JV's, returning customers, any of them.
Your product doesn't have to be the most expensive, or offer the highest first level commissions in the world. It doesn't even have to off reoccurring commissions either, but it does have to be worthwhile for anyone to consider promoting for you. And remember, it's about building affiliates for the future rather than to make a shed load of money in a few hours. If you have to give a little bit more away short term to gain long term affiliates and contacts, that's definitely one heck of a good deal. Don't think of it as having to wait. Think of it as having the choice to earn $100 extra a week for the rest of your life, or having to be patient but earn $1000 and more extra per week for the rest of your life for example. I know which one I'd choose.

The General Rule

Here's a general rule to go by. It doesn't apply in all cases, but in most. The better your product is, and the more the affiliate earns over time, or the higher the commission for the single sale product, the more affiliates you will attract, the more money you'll make. This should give you a good insight into what to do with your levels, reoccurring level, and overall percentage.


If in doubt, pull out that calculator and start working out how much you and your affiliates will earn with a select number of sales over a period of time in a theoretical situation. There's nothing wrong with doing this to get an idea of the kind of figures you're likely to be seeing, but I'll be honest with you, nothing beats testing, not to mention playing with numbers is a heck of a good motivator.

A Brief Glance at Innovations

One more thing we need to look at when we are dealing with what kind of percentages to give your affiliates and what levels to set these at. There are some innovative ideas floating around out there about getting the most out your affiliates

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