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pulling this off, and they're forever changing, and marketers are coming up with more and more innovative ways to add value to their products. It's worth watching in fact, next time you find yourself reading through a sales letter or some ad copy, look at how they add value to their offer using things that aren't directly related to the product itself. Watching how others do things on their sites is one of the most valuable cost free and pretty much effort free way of doing things you have in your arsenal, but it works extremely well. Keep that in mind all the time, not just throughout this section.


Come back here once you have got your product up and running if you're not working on that right now, because all of these are elements of a sales letter in some way or another, bar two. So lets get started. How about taking it from the top and starting with the most used and widely known and working down to the least widely used, and the new and innovative ideas.


Cut Off Dates

Cut off dates and limited numbers: A great place to start and really easy to slip into any sales letter for any product. The old cut off dates are probably the most widely used out of all of these methods, and they seem to still be working. All this requires is notification of your low price only being guaranteed until a particular date. These are great words to use, because if you do decide to extend the deadline, you'll find that you can without causing a stir. Way too often recently I've visited sites that say the price will be going up for sure on a particular date, but it never does, and the date magically moves forward each day. Not a good way to be doing business I can assure you. This is catering more to the impulse buyers rather than adding value, but I thought we'd get that in there too anyway, as it's worth a mention for sure.


Limited Numbers Done Right

Next up is the limited numbers method: Only allowing a limited number of people into the site at a particular time, or only allowing a particular amount of people to buy at a particular price. Again, quite widely used, and both catering to impulse buyers as well as adding value, depending on which method you're using. Now this one I especially like. One of my previous sites has this very system up and running, where I only let a few hundred members in at a time. It's a membership site of course, so re-occurring incomes all around for me, and it makes my members feel a little lucky. Some of them have even told me this themselves, and I've had requests from my list on several occasions asking when a spot will become available because they really wanted to get in.


Now you might say that I'm losing money on such a deal, only letting people in a small number at a time, but it really doesn't happen like that. The reason the limit was set in the first place was so that I'd have time to start working on other projects and could run my other sites on autopilot, so you could say I discovered this one by accident. Don't forget that you can always raise and lower your limits if you do try this, which I highly recommend you do try, even if limiting numbers doesn't suit your situation, limiting

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