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numbers on a lower price, very likely will suit every situation, not to mention it always amazes me how far word of mouth travels about this.


Standard Testimonials

Next up is the hugely widespread and popular standard testimonial. I'm only going to touch on this, because there really isn't a huge amount to say, and I highly doubt anyone out there has never seen one. A standard section of text either throughout your sales letter, down the side of your nav bar, on a separate page or a database of happy customers works without a problem and goes a long way to cementing in your customers minds that your product is good. This is especially true if the person or people writing are well known and respected in your field. Try to get in contact with at least one well-known, hand them your product for free, and request a testimonial for it.


Testimonials - But Better

Now, let's look at the slightly rarer audio testimonials. These cement value in your product even further and increase customer confidence no end. I've personally looked at text testimonials before, and seen some major flaws that gave away to me, and proved without a doubt that they were faked. This pretty much put a big dent in what I thought of these things early on, and I've even had people come to me and tell me they faked their testimonials in the past. Needless to say I wasn't happy about that. Granted, audio testimonials can be faked too, but it's generally not something that pops into your head when listening compared to reading written ones, hence the big confidence booster and value adding of this method.


If you can get some audio testimonials, whether you ask people to call your answering machine and have them leave messages, or if you're able to record over the net through voice communications, it's well worth it. The extra effort comes in and hits your customers with a massive boost to confidence resulting ultimately in more sales and resources for you and your business. Can't be bad.


The Ultimate Testimonial

Ok, seeing as we've done the audio and text thing with these testimonials, lets go all out, major bells and whistles professionalism with video testimonials. How often do you see streaming video testimonials up on websites? Not very often I'd say. In fact at the time of writing this, I've only seen two in my whole career, and they were great. Real people giving real accounts of using real products that worked. If any type of testimonial is going to add value to your products, it's going to be this one. A simple idea developed into an all singing all dancing, hard hitting method that works.


The next best thing to video testimonials would be inviting these people over to your house to tell you how good the products are. I admit, this is taking things to an extreme, but with all the digital cameras floating around nowadays, and the ability to capture video through the net, and the larger hosting spaces starting to appear through the thought competition, it shouldn't be more than a little time consuming to get a few of these. Well worth it in my opinion. Taking testimonials to the max.


The Standard Bonus

Right, I think we've done about as much as we can with those testimonials, so moving on a little to bonuses. Standard bonuses. Nothing fancy really, all you're doing is offering

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