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happy, because it looks relevant to what I want to achieve. Now normally at this point I'd just go and sign up, but this person decided to go the extra way to please me.

E-book 1, E-book 2, E-book 3, E-book 4, Software 1, Software 2, Software 3, Software 4,5,6,7 and so on. Now on the surface this might seem like adding value to the point of people not being able to refuse, but honestly, are people signing up to their free newsletter for the freebies or for the content? Again, at first glance getting more subscribers is good right? Well, not really. Not if none of them care about your content and just wanted your collection of fifty thousand e-books. Remember, it's all about quality, not quantity, and this example shows exactly how you can add too much value to a free a product to your detriment in the end. Your quality suffers, so does your pocket, and you've totally wasted your time.


Example two: The 'Not sure what going on' factor: Here's a good one that I see a lot of, and something else that's on the rise too. In fact, to be honest, I really think this one is our fault, it's us selling these guides that tell you to sell your bonuses like they're products themselves. This is correct information, but it can be taken too far.


Again, I'm surfing around the net and land on a site that happens to be a money making op. I'm not opposed to money making opportunities of course, and this one just happens to have a great headline that entices me to read further. The further I get down the sales letter the better it gets, until we hit the bonuses. E-book one, click here to read about this e-book (forwards me to a whole new sales letter), click here to read about this software (takes me to a whole new sales letter) and so on for three or four bonuses. By the time I'm done, I've been taken all over the place, have five windows open, read six sales letters which each try to sell me on to something else, and have trouble finding my way back to your sales letter.
It's important to remember to add value using bonuses in a way which makes your bonuses seem like real products themselves, but never ever lose sight of what you want your website to do. Don't throw people off in different directions and have them read ten sales letters for different products. It just doesn't work like that. Again while you may think you're adding value, all you're doing is distracting and confusing your visitors. When people say sell your bonuses like a real product, they mean a few hard hitting paragraphs about how this compliments the main product and you're getting a heck of a good deal, or you can't get it anywhere else, or where it's been proven etc. Don't go over the top, or again, you'll be losing customers.


Just these two above examples (three if you include the fishing one) I see every single day, and the worst thing about it is, when people say to me, 'Why no sales from my site?' and I tell them that parts of their bonuses sections are destroying their sales letter, I get strange looks and comments. See it's like one of those little annoying mind puzzles, where the solution is so obvious people miss it, and I can tell they don't feel too proud about that, but

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