QsowMarketing.com

no worries. Not a problem at all, as long as you learn from it and don't repeat the mistake you'll do fine I tell them.


Now if you've read this far and are ultimately confused or lost as to what the heck you could possibly give as a bonus in addition to your product, or don't have anything to hand, don't worry. It doesn't have to be tangible at all. It doesn't have to be an old e-book (in fact, it'd probably be beneficial if it wasn't an old e-book) it doesn't have to be a piece of software. Open your mind a little and think about other things you could offer to people along with your product. Are you respected in your field of expertise? How about a free one hour, no strings phone or video consultation with your customer's purchase, or even a follow-up consultation to see how they've done with the product you've just sold them?


This isn't such a hard thing to implement if you have the knowledge. Personally, I like my free time, and you won't get me talking to you on the phone about your business unless you've just deposited $500 into my account for the hour, and heck, you'd have to know me pretty well and be in my good books to get me down to that price too. Immediately that adds value to this product without me even offering the consultations, because I can tell you now, it took a little longer than three hours to write this guide. This is something you can do too, and if you really wanted there's nothing wrong with going a step further and actually offering those consultations, maybe 30 minutes or an hour per customer free (depending of course on how many customers you plan to get per week. Be careful not to try to give 100 people a free three hour consultation every week).


You don't have to be in the business of selling guides and info about business to put any of this together. It doesn't matter what you're selling, you can use this method somewhere, whether it's an hour free technical support, or a free 30 minute confidence builder to compliment your main product. It's totally up to you. Be imaginative, and hey, it might even lead to further consultations putting even more cash in your pocket. Again, a freebie helps your customers and you, not just your customers. An important factor, indeed, and a question you should be asking yourself when creating any value adding material. How does this help my customers and me?
A Little Something Extra

Before we move on, there's two more ways I'd like to talk to you about adding value to a product. This time, though, the bonuses we'll be offering aren't directly related to the product, and aren't necessarily given on the sales letter as most bonuses are. It's always nice to give the customer a little something extra, and this is one way to do that and again, as we talked about before, helping yourself as well as the customer.


The first example I want to talk about is adding an option for discounts related to your other products, either now, or in the future through a ticket system. A good way to do this is allow customers to add additional products to their shopping cart at a discounted price when they check out. Not only does it allow them something extra for a little less, but it allows you to make more sales at

http://www.qsowmarketing.com