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the same time, again, benefiting both you and your customer.


If this is the first product you're creating, it doesn't hurt to reward loyalty. How about giving them 10% off the next product they buy from your business? This might not seem like it'll do much on the surface, but when you turn a first time customer into a long term customer that keeps buying from you again and again, this is adding value to your products at it's finest, because it benefits you the most not just today, but far into the future, where your previous customers are picking up two, three, four, and even more of your products within a year.


And last, something that's rather underestimated and hardly ever used (at least through the products I've purchased over the years anyway) is again, about rewarding loyalty. If for some reason you don't want to include particular bonuses on the sales letter, why not go for something a little different instead, and hit them with it after they buy the product. Granted, you're losing your additional sales power through presenting this on your sales letter, and instead handing it out after the sale, but let me assure you, if you do this, you will be remembered, and most importantly people will talk about you, and at the same time become long term, loyal customers of yours. Is there anything more valuable?


Above all, if you take nothing else away from this, I want you to remember one thing, and that's that nothing in business is set in stone. No rules that exist now will exist forever, nothing that works now will work forever. The same applies to everything written before you. Experiment, innovate, be different and you will be remembered, make wads of cash and get your name around, and who knows, in six months time you might just be sitting where I am now, typing out a report revealing the newest and most cutting edge marketing methods that you've that you've discovered throughout your journey.








Summary

? In this section we'll be taking the concept of adding value further, when we look at directly influencing your sales through the addition of value, ranging from specifically crafted offers, JV deals, consultations, bonuses and others to demonstrate perceived value or intangible goods is as good as monetary value with tangible goods.

? There are many ways to add value to your product, and the means and methods are forever changing through new and innovative twists on current techniques. It's worth looking out for these the next time you read a powerful sales letter from a trusted marketer, and asking yourself, how are they adding value to their products? Watching how others do things on their sites is one of the most valuable cost free and pretty much effort free way of research that you have in your arsenal, but it works extremely well. Keep that in mind all the time, not just throughout this section.

? A good place to start here is cut off dates and limited numbers for your sales letters. Probably the most used and widely known aside from testimonials, this one really gets the sales flowing if done correctly.

? All the cut off dates require is notification that a special offer is ending on a particular day, giving the impression that the reader will miss out if they don't buy now, an age-old and well-used, but effective, means of pushing home additional sales.

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