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? If using this method, use the language that shows that your low price and your special offer is only guaranteed until a particular date, this way if you decide to continue to a later date it doesn't cause a stir, and you can avoid using those little java codes that push the date forwards each day relating to the computer clock time at the visitors end.

? Second, think about limited numbers, only allowing a limited number of people into your site a particular point in time. Again, quite widely used, and both catering to impulse buys and adding value. One of my previous sites has this system set up, and still to this day, I have people asking if there's a space open yet, and even offering more money than he standard fee to get in.

? Now you might say that I'm losing money on such a deal, only letting people in a small number at a time, but it really doesn't happen like that. The reason the limit was set in the first place was so that I'd have time to start working on other projects and could run my other sites on autopilot, so you could say I discovered this one by accident. Don't forget that you can always raise and lower your limits if you do try this, which I highly recommend you do try, even if limiting numbers doesn't suit your situation, limiting numbers on a lower price, very likely will suit every situation.

? The next method of adding value is the testimonial. Again, we've talked about this previously, but it deserves a mention. A standard chunk of text either well positioned on your sales letter, or down the side on your nav bar, or even a whole section dedicated to customer comments and testimonials. This does wonders for proof of your products abilities and adding value.

? Taking testimonials to the next step: How about pulling in audio? Simply setting up your answering machine to record, and letting your customers know it's there for them to leave audio testimonials is a great way to add realism and a bit of believability to your customer comments, what's more, they're not exactly easy to fake, so you're inducing even more trust with your readers.

? How about taking things even further with video testimonials? I saw a specific marketer doing this just a few months back, and it made his sales letter really sticky, memorable and powerful. Considering I forget about sales letters just a few hours later unless I learn something, or they're pretty special and unique, this is something I urge you to try if you have the tools to put this together.

? Next up, standard bonuses. Again, let's not dwell on the basics of this because we've already talked about them, but how about taking standard bonus giveaways a little further?

? How about putting together a small training series that allows the customer to give it away building your reputation, as well as adding value on the initial sale? Or, if you're really on a brainy one that day, how about putting something together that will make you money through educating the buyer. For example, giving away an affiliate marketing course to your customers helping them become better affiliates, and hopefully promote your stuff and make you money at the same time.

? It's links like this that make up really clever bonuses, where on the surface they might just seem standard to other people

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