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that don't understand where you're coming from. Always try to put something together that will benefit you as well as the customer, whether it's increased sales, a re-branded product packed with affiliate links or links to your product they can give away, or an educational tool that will assist your customer, and put money in your pocket at the same time.

? In fact, while we're talking about giving away bonuses to enhance your product, I've even seen some really effective products that are just made up of a bunch of bonuses, with no real central point of focus. Of course they have a central theme, and are all related in some way, but this is something to keep in mind for when you've been going a while and are having a slow day or want to put together a feature packed membership site. As long as all the products compliment each other, and are relevant, they can come together to make a whole new product and income stream for yourself.

? My next point is: Don't add value to the point of taking it away. Imagine if I tried to give you a bonus with this course and told you it was called 'Business in modern day 60's' and then went ahead and told you it's worth $500, as an antique maybe, but nothing more.
? If you've really thought about it, dug about and tried to find something to add in as a good worthwhile bonus to try and tip customers over the edge and to have more of them buy your product, and you honestly can't find anything that fits the bill, go with nothing. No bonuses are better than one that puts all your customers off. As obvious as that sounds, it seems to be occurring more and more often recently, which is strange, because of the sheer number of people that claim to know what they're talking about that are teaching people what to do with online business nowadays.

? Next is your price. Have you ever seen those products that tell you that their product is worth five hundred dollars, and then crossed out next to it is a new price with the original crossed out of $250, then that price is crossed out and next to it is a $20 price tag? I think people are smarter than a lot of sales letters give them credit for.

? There's nothing wrong with giving these kinds of signals out to people, but $500 to $20? I don't think so. The reaction is either 'yeah right, this is a joke', or more likely, what the catch?, or 'Ok what's wrong with it?' simply devaluing to the point of placing doubt in the customers mind again.

? See how adding too much value too soon, or going really over the top can be detrimental? Where you see it as giving the customer a bargain, they're seeing it as another question in their minds. Another hurdle that they need to cross, or a question they need to find the answer to before they buy your product. It's everywhere nowadays. Discounts aren't bad on their own, but in this type of circumstance, they are going to kill your sales. Most people don't even know why. If you didn't before, now you do. Don't make the same mistake.

? Here are three real-life examples that I've seen of people giving away too much value to their detriment. Number one: I land on this pretty blue and white professionally designed site, which

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