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immediately makes me smile. I proceed to read the sales copy, and I'm pleased to report that the free publication sounds mighty enticing. I'm ready to sign up, but before I do, this person decides to go out of their way to entice me.

? E-book bonus 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, in addition to a forty e-book library, software 1, software 2, software 3, software 4, software 5. By the time I got done reading about each one, I'd forgotten what the original product was. On the surface it may seem like adding value, but are people signing up for their free newsletter or the bonuses?

? Giving the earth away is a good method to get numbers, not quality.

? Example two: here's a good one that I see a lot, and something you've probably seen before, too. In fact, to be honest I really think this one is our fault, it's us selling these guides that tell you to sell your bonuses like they're products themselves. This is correct information, but it can be taken too far.

? Again, I'm surfing around the net and land on a site that happens to be a money making op. I'm not opposed to money making opportunities of course, and this one just happens to have a great headline that entices me to read further. The further I get down the sales letter the better it gets, until we hit the bonuses. E-book one, click here to read about this e-book (forwards me to a whole new sales letter), click here to read about this software (takes me to a whole new sales letter) and so on for three or four bonuses. By the time I'm done, I've been taken all over the place, have five windows open and have trouble finding my way back to the original sales letter.

? It's important to remember to add value using bonuses in a way which makes your bonuses seem like real products themselves, but never ever lose sight of what you want your website to do. Don't throw people off in different directions and have them read ten sales letters for different products.

? Two additional ways of adding value: Number one, giving discounts for other products at the checkout. Add this to your cart, and buy them together and save 50%, an excellent and fast way of making double sales in many situations. More cash for you, more value for the customer. Of course not everyone will take up your offer, but the few extra sales sure add up.

? If this is the first product you're creating, it doesn't hurt to reward loyalty. How about giving them 10% off the next product they buy from your business? This might not seem like it'll do much on the surface, but when you turn a first time customer into a long term customer that keeps buying from you again and again, this is adding value to your products at its finest, because it benefits you longer term.

? Last, something that's rather underestimated and hardly ever used (at least through the products I've purchased over the years anyway) is again, about rewarding loyalty. If for some reason you don't want to include particular bonuses on the sales letter, why not go for something a little different instead, and hit them with it after they buy the product? Granted, you're losing your additional sales power through presenting this on your sales letter, and instead handing

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